Questionable Nielsen Study: 60% of Twitter Users Quit Within Four Weeks
Nielsen reports that 60% of Twitter users quit within the first month, which is quite surprising to me.
The most important information behind these 60% is probably the fact that Nielsen is only able to measure return visits to Twitter.com as “HotForWords” pointed out over at Mashable.
Twitstat provides us with the following overall statistics (not just for the first month of course):
1. Web: 27.68 %
2. TweetDeck: 12.44 %
3. Tweetie: 7.39 %
4. twitterfeed: 5.30 %
5. Twhirl: 4.11 %
The downturn of these numbers is that Twitter users have to follow @twitstat and it is not very likely that new Twitter users are actually doing so.
Once again, this comes as a surprise, at least to me, as I would have thought that more people would use the mentioned desktop clients.
Some people might argue that Twitter desktop clients are rather a geeky kind of thing and are therefore not used by new Twitter users, such as Michael Bauser does:
I doubt that many users go straight to desktop apps in their first month of twittering. Those are for experienced (and by “experienced,” I mean “addicted”) users.
I don’t agree at all with that statement as Twitter has evolved since 2007, there are thousands of tools around it and the service can be used for online-marketing, customer support, etc.
I’m writing that due to my own experience with Twitter, let’s have a look at my very own tweetstats:
Noticed anything? ;-)
Right – I started using Twitter, relinquishing it almost immediately.
The fundamental idea is that Twitter let’s people share moments of their lives, whenever they want, be they momentous occasions or mundane ones.
It’s by sharing these moments as they’re happening that lets people feel more connected and in touch despite distance in the real time. This is the primary use we saw in Twitter from the beginning and what got us excited.
What we didn’t anticipate was the many many other uses that would evolve from this very simple system. One of the things we realized was how important Twitter could be during real time events.
Among the other interesting things that have cropped up is many things from businesses. From marketing and communications and predictable things to an insanely popular Korean Barbecue Taco truck that drives around L.A. and twitters where it stops.
Politicians have recently begun twittering.
We currently know about 2.000 pieces of software that can send Twitter updates.
So, as I had mentioned before: Twitter has evolved.
When I started using Twitter, there was hardly anyone on Twitter that I knew.
Other than that, there were no usable desktop clients and companies would have associated Twitter with birds only.
That’s why I stopped using it for a long time until I started again and realized the value of the service by using it “correctly”. You can see my presentation on How to get the most out of Twitter or another great presentation, that inspired me to create my own, called “How Twitter changed my life presentation”, which outlines lots of Twitter’s benefits. The title is a bit too dramatic for most of us though, I guess.
To cut a long story short:
I don’t see why 60% of Twitter users should stop using Twitter within four weeks regarding the value you can get out of it today.
I think the 60% mainly consists of people that try something and throw it away after 5 minutes because they don’t want to spend a little effort to actually learn something. We don’t need blinkered people acting like 5-year-olds.
What’s your experience?
Did you start using Twitter, quit for a while and came back?
Or have you been twittering ever since the service was launched?
Looking forward to reading your “Twitter history”! :-)