Just stumbled across a quite interesting promotion campaign by tourist-online.de.
The holiday home agency celebrates its 10 year anniversary by paying the rent for a stay in Crete, Greece.
A clever idea to get inbound links in cooperation with their SEO agency seoFactory.
All a blogger has to do is linking to their homepage.
The campaign will end at the end of May or after 3.653 incoming links.
It’s apparently time to forget about SEO guidelines saying that linkbuilding should be done at a slow pace to avoid penalties by Google and other major search engines. I guess they know what they’re doing.
Interesting to see that Malte Landwehr wrote the seoFactory blogpost about the tourist-online campaign.
That might explain why that SEO jack of all trades hasn’t blogged at his Online Reputation Management blog since January 2009.
If that really works out it might be fun to spend a week or two with fellow bloggers that also took part in the campaign ;)
They just emailed me the voucher in .pdf format. Now I just gotta find some cheap flights…and finish my Master’s thesis in time ;)
Big thanks to tourist-online.de – will post a review of my stay, will probably be some time in July!
Long live social media. Facebook has just told me that one of my best friend’s boyfriend has posted a comment on TechCrunch (who needs RSS-readers?):
As I know that Michel is a clever guy who’s interested not just in technology itself, but also in its impact on society, I assumed
that it’s worth spending an hour watching the interview. Well, to be honest, it might also be the case that interviews with Google’s CEO tend to be quite interesting.
As one hour of footage is quite massive and we’re living in stressful times I thought I’d provide you with the (imho) most interesting insights from the interview. If you’re looking for the actual video though, you can find it at Google video, as long as that service still exists ;-)
Now here’s the interview in a nutshell:
Insight into Google’s current Business
- 98% of Google revenue comes from Advertising
- Google’s current slogan is “Search, Ads and Apps”
- Google still provides 20% of an engineer’s time to work on what they consider interesting, also to maintain the capility of innovation
The Future of User Generated Video as on YouTube
- User generated video will be one of the most defining aspects of the Internet, also because video quality will increase over the next few years
Eric Schmidt on Transparency
- “Transparency is how you keep societies honest”
- Transparaency is a form of check and balance so people have to tell the truth
Politics and the Power of Social Media
- The senate went Democratic in 2006, partly because a race in Virginia which involves an unfortunate video on YouTube of a Republican candidate losing to
- The Abscan Scandal was still available on YouTube and therefore contributed to the Democrat’s success as well.
- Politicians are well aware of YouTube and are thusly more careful
- A “Politician Bullshit Detector” could enable people to find out whether a politican is telling the truth or just BS in real time.
- A few years from now majority of uses of the internet is expected to be on mobile phones, enabling people to watch TV and read books
- It’s gonna be a personalized viewing experience in comparison to today’s usual stuff on TV.
Monetization of User Generated Content
- YouTube videos as a new form of ads will really get you excited about buying a product.
- People on MySpace, Facebook, etc. are in “social mode” and don’t really want to buy anything – There will be “solutions” to that, which just haven’t been invented yet.
- There is, for example, the idea of micro payment in the form of paying 1 to 2 cents per view of a video
Google Earth, Google Maps, Google Sky and Google Ocean
- There was some debate about former Vice President Dick Cheney’s residence on Google Earth.
- Too much fuss about it as the residence’s location can be looked up elsewehere, too.
- As all that information is available to evil people too, Google is trying hard not to show stuff which is not generally available.
- Google Sky and Google Ocean are excellent for educational purposes, especially with the latest Google Earth Version 5 Beta
- The US Navy provided Google with information for Google Ocean, which also includes ship wracks, fish, etc.
Eric Schmidt on Privacy and the future of information
- Martin Sorrell from WPP said that Google is our
Frenemy (or rather Froe), a mix of our best friend and enemy at the same time.
- There’s the idea that Google wants us to know where everyone is, at any time.
- Information is inevitably less private, but “We’ve given up something in terms of privacy in return for ‘these other things’”
- People should have control over the information they want to publish
- Google Latitude is an application for Mobile Devices telling everyone you wish where you are, but it is scalable. You can tell only three out of 90 people and tell them that you’re in the state of Illinois instead of telling them you’re in Chicago.
- People can allow Google to access personal information to give them more accurate information.
- “I’m a fan of history. When I walk down the streets of New York, why doesn’t it tell me the history of every building so that I don’t have to bother to type, I can just see it. Highly personal and highly entertaining.”>
- Nobody at Google would ever look at e-mails from a person’s Gmail-Account. If somebody did so, that person would be fired immediately.
Digital Divide – Where are we heading?
- As technology is becoming much cheaper, people in 3rd world countires can start building networks using SMS.
- There’ll be roughly a billion more mobile phones coming online within the next few years
- English still is the global language, while Chinese internet usage is increasing and China has 500 million mobile phone users.
How does the ability to have all the world’s information in front of you change education?
- In the past you had to learn things by heart, today you can just search for it. Thus it becomes increasingly important to teach people how to search instead of having to memorize useless stuff.
- There’s the idea to give students search terms and see who’s gonna learn most, followed by a conversation among the students to learn even more.
- The development of community sites around certain topic areas where some of the best teachers in physics, chemistry and so forth get together
and put together lessons, resulting in a compendium of information can serve as a basis for the next revisions of textbooks and certifications.
- Moore’s law says that you can double the density or number of things that are on a computer chip every 18 months.
So a rough rule means that a computer either gets twice as fast or half the price over an 18 month period.
All of the evidence about Moore’s law says it will go on for another 10 to 15 years. In 15 years, it’s a thousand times cheaper and faster. So unless something changes in 15 years, Eric Schmidt’s grandson, who’ll be 18 in 15 years, will have all of the world’s information, every video, every movie and so forth on a single hard drive. If he started watching it, he cannot finish watching it in 85 years. He’ll always be frustrated.
- Google recently brought out a history search where you can go back to historical places and see how they evolved over time.
Positive things we can do with the corpus of information Google has
- Google Flu Trends can detect uncommon searches as a blip and can note that anonymously.
In doing so, they can be six months ahead of other reporting mechanisms to identify a possible outbreak. Thus, this device could save 10 to 30 thousand lives per year.
- Based on the Wikipedia model, the smartest doctors could organize a public corpus of medical information online, which would combine everything everybody knows about medical practice in one place.
How is all this changing us?
- Technology has moved us closer together, but has also made us more stressed. A positive effects is that it prevents terrible misunderstandings like the one that lead to World War 1
- We benefit from this inter-connectiveness. We have to learn as a society what it means to be interconnected all the time.
It means, for example, that not everything is as important as everything else.
We have to know where the off button is.
- Children grow up more quickly and adjust more quickly to technology. The level of overwhelming and stressful information is affecting our/their cognition and thinking
- Sitting down to read a book is still the best way to really learn something.
- It’s early reading with young children that really makes a difference, even when it comes to IQ tests.
- The symbolic reasoning that comes from playing computer games as from navigational queries really develops/fosters cognitive abilites.
What will the world look like in 2025?
- The CIA website says, among other things, that it is likely that we got some kind of nuclear exchange, water or food scarcity within the next 25 years.
- Two significant threates to humanity that could kill millions of people: The nuclear issue and climate change (causing rising sea levels, etc.). Technology can help to get this message out and raise awareness.
- The bad news is that: “It’s possible to really destroy the great things that we’ve build here on earth relatively quickly in these 2 areas.”
- The good news is that there’re so many other areas where things will be so much better: Medical research can contribute to a longer life, information is changing
the ways we interact so that we will be able to communicate with people who’s language we don’t even speak or understand.
What’s the role of the United States in the Future?
- America will not have the same place that it had in the 20th century.
- America is not always right, the Chinese, Indians and Europeans will have their own stake on what’s right and what they think the future is and we have moved
into a world where the USA actually talks to these countries.
- America still remains the place of choice for education thanks to educators, students and one third of funding coming from federal and state grant.
Obama and the Future
- Obama is very very good at listening, organizing groups and is symphathizing very quickly.
- Schmidt and others have campaigned hard for quick action to deal with the economic crisis by investing in infrastructure, innovation, education and health care.
- Two thirds of investment actually went into the above named areas.
Are people in technology different?
- Yep, they tend to be more analytical, more data-driven, more personally liberal, more global in their focus, while others are locked in terminologies by their grandfathers.
Looking for a cinema showing ‘Where in the World is Osama Bin Laden’ I’ve just come across a nice Google Feature that I hadn’t noticed before:
Google Cinema Showtimes
It seems to be quite new (you might even call it beta if you’re a fancy web 2.0 person) because it’s not listed on the Google tools page yet.
You just have to select the movie of your choice and you’ll get a list with the cinemas showing it:
Besides links to the movie’s trailer, imdb site and the days it is shown, there’s also a link to Google Maps with the cinema’s location.
The only annoying thing is that there are no links to the cinemas’ websites to check out ticket prices or to book online. Instead, you have to copy and paste the cinema’s name into the actual search engine.
It’s still a great tool and Google makes our lives much easier once again.
Just one last (?) post in German about a paper that I wrote back at university.
It examines to which degree SEM / SEO is according to users’ needs and interests, focusing on aspects lsuch as usability and a user’s information need.
Due to nostalgia and obviously laziness, here’s the draft from November 2007:
Nicht nur Constantins Übersicht deutscher SEO-Blogs zeigt, dass sich Suchmaschinenoptimierung als Bestandteil des Suchmaschinenmarketings immer größerer Beliebtheit erfreut.
So gibt es seit geraumer Zeit auch eine Social News Plattform zum Thema Suchmaschinenoptimierung und an jeder Ecke werden SEO-Seminare angeboten.
Aufgrund dieses regen Interesses kam ich auch auf die Idee meine Hausarbeit “Suchmaschinenmarketing vs. Benutzerinteressen” hier zum Download anzubieten, da die Blogosphäre einfach der ideale Ort ist, um Wissen zu Verfügung zu stellen, zu teilen und darüber zu diskutieren.
Die Arbeit sollte meines Erachtens nach von Experten und Laien gleichermaßen gelesen und verstanden werden können. Sollte dem nicht so sein, bitte ich um Feedback in Form von Kommentaren ;-)
Kommentare erhoffe ich mir aber auch von Lesern, die sich im Suchmaschinenmarketing gut auskennen und somit das eine oder andere ergänzen oder kritisieren könnten.
Die Arbeit gliedert sich neben Einleitung und Fazit in folgende Kapitel (exlusive Unterkapitel):
- Architektur von Suchmaschinen
- Ranking-Faktoren: SEO vs. Benutzerinteressen
- Paid Placement vs. Benutzerinteressen
- Blackhat SEO
Unter Benutzerinteressen habe ich im Teil über die Suchmaschinenoptimierung Aspekte der Usability verstanden, während im Kapitel “Paid Placement vs. Benutzerinteressen” auf die Ziele der Nutzer bei der Suche eingegangen wird.
Zuletzt sei noch darauf hingewiesen, dass es sich hierbei um die unkorrigierte Version einer Hausarbeit handelt.
Also überlasst Notengebung und Korrektur bitte der Professorin ;-)
Kritik ist natürlich erwünscht, aber bitte nicht à la “Auf Seite 10 fehlt im dritten Wort des vorletzten Absatzes ein ‘ü’ “.
Und nun viel Spaß beim Lesen der Hausarbeit :-)
Nicht dass all die Suchmaschinenoptimierungs-Seminare, Bücher, Blogs, usw. ausreichen würden. Nun hat sogar das weltweit erste Suchmaschinen-College seine Pforten geöffnet.
Nach eigenen Angaben sind bereits Studenten aus über 30 Ländern eingeschrieben, die etwas über Suchmaschinenmarketing, Suchmaschinenoptimierung & Co. lernen möchten und bereit sind dafür etwas zu zahlen.
Am günstigsten sind dabei die Selbstlernkurse wie Linkbuilding, Website Copy Writing oder Keyword Research, welche bei 102,82 € beginnen.
Möchte man hingegen die (zumindest in der Suchmaschinenmarketing-Branche) anerkannte SEO Certification erlangen, so muss man teilweise schon etwas tiefer in die Tasche greifen: Das Komplettprogramm zum Certified Search Engine Marketer liegt bei sage und schreibe 847,36 €.
Wer also schon immer mal auf’s College gehen wollte, der kann sich schon einmal eine Beispielvorlesung reinziehen ;-)