Lee Bryant: Social on the Outside needs Social Business on the Inside


If you want to learn something about enterprise 2.0 as well as Social Media outside the firewall, Headshift is the place to be.

In my humble opinion, Lee Bryant encapsulates the most important things you have to know today, to grasp the incredibly interesting and vast topic Social Media. By chance, I also know that “to encapsulate” seems to be one of Lee’s favourite words. That’s probably due to his gift of being able to break down even the most complicated stuff into its most essential parts.

Here’s the video I’m talking about:

Lee encapsulated what the video is about as follows:

The focus of my talk was the idea that hanging shiny social media baubles on the cold, hard external walls of a corporate organisation runs the risk of creating a false brand promise unless this work has strong internal underpinnings in the form of social business structures that can do something about the noise, insights and feedback that outbound communications generate.

Key to achieving this is building bridges between the inside and outside worlds, and recognising that we are all (corporate, as well as human beings) products of our networks, ecosystems and connections. I touched on Christakis’ work on contagion and the influence of social networks and emphasised what an opportunity this embodies for brands with a strong value proposition, such as the poster child of modern customer service Zappos, and how this also creates a building-block, API-style opportunity for others to build on your products or services to create even more value.

If you don’t have 20 minutes to spare, I’d recommend Lee talking about knowledge management (2.0):

This one’s part of a movie called “Us Now”. You can watch “Us Now” at http://watch.usnowfilm.com/.

It’s a great piece of information as well. I actually showed the latter to several people that didn’t have any idea of the topic of enterprise 2.0.


The Iranian Election and Social Media – Aljazeera Interview with Social Media Expert Robin Hamman


Fomer BBC Senior Community Producer Robin Hamman, who’s been leading the Social Media Team at Headshift for roughly a year now, was interviewed about Iran’s online media battle by Aljazeera.
As the Iranian election is still a trending topic on Twitter, it’s definitely worth watching, especially because Robin knows what he’s talking about:

A couple of other interesting links on the Iranian election and the impact of (Social) Media:


5-6 May 09: Next09 Hamburg


My fellow IIM student Johannes and I were very lucky and got free tickets for the next09, one of the most important networking and trend conferences within the European web industry, organised by SinnerSchrader.

I guess the both of us wouldn’t have spent the €790 + VAT to attend the event, even though there’ll be the finest speakers one can imagine, including Lee Bryant, the co-founder of Europe’s leading enterprise social computing consultancy Headshift.

I’m really looking forward to the event and especially this year’s topic ‘Share Economy’:

“Share Economy is this year’s theme of next09. This term is shaped by the economy theorist Martin Weitzman. His basic idea: The more we share our success with others, the more we profit ourselves. This applies to humans as well as brands. An outline of the topic and further information can be found in a brief summary of Share Economy.”

Apart from my Tweets, you can expect me to live-blog from the event, thanks to my beloved eee pc ;-)


Twitter is not like Instant Messenging – Here’s the Difference


Two days ago I met the founder of blokal.de in the train from Cebit back to the beautiful city of Hildesheim.
Blokal.de is a new service that summarizes blog posts from your location in a neatly arranged way.

We had an interesting web2.0 kind of conversation so I asked him whether he’s on Twitter.
When he said that he wasn’t really, I still had 10 minutes to persuade him that Twitter is actually quite useful.
His argument was that Twitter is nothing more like instant messenging such as ICQ, MSN, AIM, Skype, just to name a few.

Sorry to be that direct, but this is Bullshit.

Instant messengers can rather be compared to Facebook, which still depends on the way you’re using social networks.
You’re connecting with your friends and if you’re lucky you also got them on Skype to have a nice synchronous conversation from time to time.

And that’s the difference between Twitter and Instant Messenging:

If you’re using Twitter “correctly”, or rather in the way you gain the most benefit from it, you’re not just following your friends, which are “strong ties” if you view it from a sociologist’s perspective, but follow people who are interested in the same topics as you are.

The benefit is actually quite obvious:

These guys are your “weak ties”, meaning that they’re not your buddies, but you’re still connected in a way, namely through Twitter.
In this case because of your common interest.

It is more likely to get new information from these weak ties than from your strong ties, due to a sociological phenonemon called “The Strength of Weak Ties”.

That’s why somebody like Robin Hamman, (a real) social media expert working for Headshift, has already abandoned his RSS-Reader for Twitter. His Twitter audience just does a better job supplying him with relevant, new and interesting information.

If you want to learn more about the benefits of Twitter, you might want to check out my quick and dirty presentation on “How to get the most out of Twitter” I gave at the last Web Monday in Hanover.


London, the BBC, Headshift and what I’m actually doing


Now that I’ve finally got internet access in my lovely little room, it’s time to reactive my blogging.

As you, or rather the millions of people reading this blog, might have noticed, I’ve decided to blog in English, contributing to my aim to lose my mother tongue.

Most of the people reading this should be able to understand or even speak this language anyway, so that’s fair enough I suppose.

Before working at Headshift, your favourite social software company I’d had a wonderful time with the information architecture team of the BBC, gaining an insight into that intriguing institution and getting to know very nice and interesting people, such as Chris whom I’ve hopefully inspired to work on his page again ;)

For those of you who don’t know it yet: I’ve found a nice flat to share with Martin from Slowakia, Cinthia from France and May from Malaysia. So I’ve finally managed to experience intercultural communication in practice and to date it’s been working out quite well.

Besides a fair price for my room another great thing is the location:

Größere Kartenansicht

It takes me just 7 minutes by train or 20 minutes by bike from New Cross Gate to London Bridge, where I’m working, which is really relaxing considering the packed and stuffy tube.

Last but not least, to give you an impression of what Headshift is actually doing, check out this great slideshow, provided by Lee, one of Headshift’s founders:

Feel free to comment or complain that this blog is now an English language one :)