Lee Bryant: Social on the Outside needs Social Business on the Inside

 

If you want to learn something about enterprise 2.0 as well as Social Media outside the firewall, Headshift is the place to be.

In my humble opinion, Lee Bryant encapsulates the most important things you have to know today, to grasp the incredibly interesting and vast topic Social Media. By chance, I also know that “to encapsulate” seems to be one of Lee’s favourite words. That’s probably due to his gift of being able to break down even the most complicated stuff into its most essential parts.

Here’s the video I’m talking about:

Lee encapsulated what the video is about as follows:

The focus of my talk was the idea that hanging shiny social media baubles on the cold, hard external walls of a corporate organisation runs the risk of creating a false brand promise unless this work has strong internal underpinnings in the form of social business structures that can do something about the noise, insights and feedback that outbound communications generate.

Key to achieving this is building bridges between the inside and outside worlds, and recognising that we are all (corporate, as well as human beings) products of our networks, ecosystems and connections. I touched on Christakis’ work on contagion and the influence of social networks and emphasised what an opportunity this embodies for brands with a strong value proposition, such as the poster child of modern customer service Zappos, and how this also creates a building-block, API-style opportunity for others to build on your products or services to create even more value.

If you don’t have 20 minutes to spare, I’d recommend Lee talking about knowledge management (2.0):

This one’s part of a movie called “Us Now”. You can watch “Us Now” at http://watch.usnowfilm.com/.

It’s a great piece of information as well. I actually showed the latter to several people that didn’t have any idea of the topic of enterprise 2.0.

 
 

5-6 May 09: Next09 Hamburg

 

My fellow IIM student Johannes and I were very lucky and got free tickets for the next09, one of the most important networking and trend conferences within the European web industry, organised by SinnerSchrader.

I guess the both of us wouldn’t have spent the €790 + VAT to attend the event, even though there’ll be the finest speakers one can imagine, including Lee Bryant, the co-founder of Europe’s leading enterprise social computing consultancy Headshift.

I’m really looking forward to the event and especially this year’s topic ‘Share Economy’:

“Share Economy is this year’s theme of next09. This term is shaped by the economy theorist Martin Weitzman. His basic idea: The more we share our success with others, the more we profit ourselves. This applies to humans as well as brands. An outline of the topic and further information can be found in a brief summary of Share Economy.”

Apart from my Tweets, you can expect me to live-blog from the event, thanks to my beloved eee pc ;-)