Lee Bryant: Social on the Outside needs Social Business on the Inside


If you want to learn something about enterprise 2.0 as well as Social Media outside the firewall, Headshift is the place to be.

In my humble opinion, Lee Bryant encapsulates the most important things you have to know today, to grasp the incredibly interesting and vast topic Social Media. By chance, I also know that “to encapsulate” seems to be one of Lee’s favourite words. That’s probably due to his gift of being able to break down even the most complicated stuff into its most essential parts.

Here’s the video I’m talking about:

Lee encapsulated what the video is about as follows:

The focus of my talk was the idea that hanging shiny social media baubles on the cold, hard external walls of a corporate organisation runs the risk of creating a false brand promise unless this work has strong internal underpinnings in the form of social business structures that can do something about the noise, insights and feedback that outbound communications generate.

Key to achieving this is building bridges between the inside and outside worlds, and recognising that we are all (corporate, as well as human beings) products of our networks, ecosystems and connections. I touched on Christakis’ work on contagion and the influence of social networks and emphasised what an opportunity this embodies for brands with a strong value proposition, such as the poster child of modern customer service Zappos, and how this also creates a building-block, API-style opportunity for others to build on your products or services to create even more value.

If you don’t have 20 minutes to spare, I’d recommend Lee talking about knowledge management (2.0):

This one’s part of a movie called “Us Now”. You can watch “Us Now” at http://watch.usnowfilm.com/.

It’s a great piece of information as well. I actually showed the latter to several people that didn’t have any idea of the topic of enterprise 2.0.


Happy New Year – I guess it is time for me to get social again


I obviously haven’t spend much time blogging recently and my presence on the social web has diminished dramatically since August.
Well, sometimes you just don’t have to say anything – let alone something use- or even thoughtful – and I’m afraid this was the case for me in the last four months, which was a kind of weird phase of my life – to use a euphemism.

Anyway, I’m trying to change this next year (wow, that’s tomorrow, right?!) apart from some other New Years Resolutions.
I know, it’s kind of lame to exploit New Years Eve to make radical changes in one’s life – in most cases we could actually do this everyday.

Rabbi Hillel makes a good point here in saying the following (thx Rabege):

If I am not for myself, who will be for me? If I am not for others, what am I? And if not now, when?

Nice quote – but hard to take it to heart in each and every moment (as with most quotes out there), especially if you can think of thousand of moments were you didn’t act like this at all. But I guess it’s time to forget these moments – living in the past, wondering why this and that happened, just makes things worse. So does torturing oneself for not living up to one’s own expectations and ideals.

Well, this weird private post will be followed by the usual Social Media stuff next year to be sure. Maybe some posts will even be worth reading.

Cheers and Happy New Years!


The Iranian Election and Social Media – Aljazeera Interview with Social Media Expert Robin Hamman


Fomer BBC Senior Community Producer Robin Hamman, who’s been leading the Social Media Team at Headshift for roughly a year now, was interviewed about Iran’s online media battle by Aljazeera.
As the Iranian election is still a trending topic on Twitter, it’s definitely worth watching, especially because Robin knows what he’s talking about:

A couple of other interesting links on the Iranian election and the impact of (Social) Media:


Maximo Park’s new Album Quicken the Heart and a free Download of the song Wraithlike


This blog post is a tribute to my favourite band out there – “Quicken The Heart” together with a DVD and was lucky to be one of the first 1000 purchasers who get a signed copy. A great marketing idea indeed :-)

In addition to that Maximo Park has really gone web2.0. Maximo Park got accounts on the following services:

Thus, as a fan, you got 5 ways to have a conversation with your favourite band. This is actually a prime example of how to leverage social media as a band. Other than that, they also joined a community on their revised website, which is a good idea as well.

The only downturn at the moment is that they are not following back on Twitter, which they should, because you can get much more out of conversations than from just listening to people.

Another goodie is the free download of the new Maximo Park song “Wraithlike” from the new album Quicken the heart, which is due to be relased in May 2009.

If you don’t wanna download it, you can also watch it on YouTube or, due to the power of Social Media, watch the Maximo Park – Wraithlike lyrics and video below:

Maximo Park – Wraithlike Lyrics:

Here’s a song that finally you can understand
A minor statetement meant to counteract the plan
A list of wraithlike things, that quicken the heart

Just another song of faded memory
A raison d’etre for the entire family
I don’t remember it well
I was in love for a spell

Copies of “Sight and Sound”
She left lying around on the floor
She said i’d forget her voice
That’s untrue
It’s just not as sharp as before

Find some transparent words to give security
Another vacant smile that says rely on me
No way, commitment’s a bore
Where have I heard it before?

I could’ve sworn that everything was crystal clear
But I was shackled by a language of ideas
A desert has its own rules
Outside the circle it’s cruel

Copies of “Sight and Sound”
She left lying around on the floor
She said i’d forget her voice
That’s untrue
It’s just not as sharp as before

(voices, voices/ promises, promises)

The final verse is often meant to tie things up
But in this case my morals’ve been most corrupt
I don’t remember it well
I was in love for a spell

Copies of “Sight and Sound”
She left lying around on the floor
She said i’d forget her face
That’s a lie
It’s just not as real as before

Thanks to YouTube user Candave1.


Sascha Lobos Cebit and Webciety Review


Despite a decline in the number of visitors as well as exhibitors at Cebit, Sascha Lobo is still the cheerful obese guy with his mohawk haircut and a fancy moustache.
After all, some exhibitors have already told him that they’ll come back next year.

Admittedly, I also enjoyed this year’s Webciety and the whole concept. Above all, Clay Shirky’s talk was as compelling as I had assumed. Just amazing how charismatic, funny and intelligent a guy can explain how the internet affects society today and in the future.
I heartily recommend reading Clay Shirky’s ‘Here comes Everybody’.

Quite contrary to the German web2.0 celebrity with the eye-catching haircut.
At the beginning of his interview I actually thought I might end up liking him after all.
But when the interview was almost finished he was asked which event he’d attend next and literally said the following:

“The question’s rather at which event you’re not gonna see me. I’m gonna do some research which event I’m not going to attend and will publish it on my blog. I’ve even read there’d be a symposium on Twitter in Karlsruhe next week, where I’m actually not invited.
I’ll have to do some research on that. They can’t be serious.”

Looking at his hard-faced mimic while he was saying that, I hardly believe he was kidding.

Seriously, I’m always trying not to have any prejudice against people I haven’t really dealt with yet and to be honest, I  haven’t read any books by that mohawk guy, but in his case, it’s quite hard to actually consider him ‘likeable’.


Funnily enough, Sascha Lobo wrote me an e-mail 30 minutes after I had published the post.

First of all, he wrote that he was in fact being ironic because he’s got the impression that he seems to be the only guy that people actually interview when it comes to Twitter. I didn’t see it this way, to be honest. In fact, I’d be quite grateful, if somebody interviewed me on the topic :-D

When I replied and asked him whether he always had that kinda haircut he answered that he had always had that ‘inner mohawk’ and felt like it was the right time to let it out. I was asking him because I had assumed that it was simply some kind of marketing thing to get attention. He also admitted that it is part of his marketing as the “hype” in Germany wasn’t just a coincidence.

We also chatted about some authors we like and interesting people in social media.
I really gotta say:

Man, he’s actually a really nice guy!

I always wanted to finish a blog post with the regular South Park ending:

I guess we’ve learned something day. ‘Celebrities’ might actually be quite nice people so you should never trust your first impression!

Good night.